![]() Messenger today has over a billion monthly users which could be reached through advertisements like this. Users, however, less so.Īt present, Facebook already provides other ways for businesses to reach customers via Messenger, including News Feed ads that take users into a chat session and sponsored messages. “Businesses have long been telling us that they are very excited about the potential of the Messenger platform to reach their customers and help them to drive sales, build brand awareness and increase customer satisfaction,” writes Facebook Product Manager Eddie Zhang, in an announcement detailing the new ads. ![]() This seems to make Messenger less user-friendly, as you have to scroll past these large, hard-to-ignore ads, just to use other key Messenger features.įacebook at least promises that ads will not appear in conversations, unless the user chooses to click on the ad or start a chat with the brand. The ads currently take up a lot of screen space on the homescreen, where they sit below your Favorites and above the Active Now section, which shows you which friends are online. This is similar to how Facebook Pages for businesses today can direct users to take a specific action, like shopping their site, or starting a chat, for example. The link in question can direct users to take different actions, like clicking to learn more about the business or signing up for a service, among other things. They appear below your recent conversations, says Facebook. These fairly prominent card-style ads include image thumbnails accompanied by text and a link. The company says it will launch what it characterizes as a “very small test” in Australia and Thailand, which will allow businesses to place an ad on the Messenger home screen. Facebook today is beginning to test integrating ads into its mobile messaging app’s user interface.
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